Let’s say you’re born with the gift of a great sense of humor. At about age 12, you start to figure this out, and you’re fired up about...

I am an artist and a writer, and I am happy working at a marketing consultancy. I don’t feel like a sellout. I don’t worry that my...

Typography—the art and technique of arranging type—can double the impact of your branding and marketing efforts. "0 through 9" by...

My high school boyfriend’s name was Mark. (No, really. That’s not a punctuation joke.) We met junior year in Honors English class....

Attractive marketing assets work better. They garner more completed calls-to-action—and therefore lead to more sales—than less...

It was that one time, remember? It was…where was it again? We were in Monaco. It was spring…no July. Or was that a movie? No, it was...

The month of love continues and my  love for punctuation never wanes. Like Lynne Truss, author of the most entertaining book on...

The secret to effective marketing is asking the question: Why?

Welcome to February, nerds. ‘Tis the season of love. So, obviously, I’ve been thinking a lot about punctuation.

I have a disdain for goals. I think they are one of the mechanisms driving modern people to live inauthentic lives.

Visual hierarchy lengthens user engagement and strengthens the impact of your messaging. Here's what it is and how to get it.

Your writing will be better—more effective, more inspiring, and more readable—when you open with a hypothesis.

English grammar is fun. It’s like a puzzle-game of creativity, with a smorgasbord of parts and pieces from different etymological roots, and

Too often in the past, hard skills were valued over soft skills in the business world. Specific, tangible, technical abilities related to...

We're taking this mantra with us all the way through 2025.

The recent advancements in artificial intelligence have been swift, confusing, and pervasive, so it feels important to disclose that a...

There is a story in my family that has become a kind of parable. My sister’s husband was struggling with some interpersonal professional...

Around here, we’re big fans of the double win that is your customers singing your praises while you, in turn, sing theirs. And...